The Benefits of Using Specialty Lighting for Retail Merchandising

For more information on Promolux specialty lighting for retail merchandising or to request a quote, click on the links to the right.

Did you know that using specialty retail lighting might improve the quality of your business? It sounds simple, and that’s because it is! Selecting the right lighting for your products can provide incredible benefits that you may not have ever thought of before.

Shelf life extension

Selling time-sensitive meat and produce is a constant battle. Order too much of an item, and your product may spoil. Supply too little, and your customers leave empty handed and disappointed. To eliminate part of this struggle, you can work towards shelf life extension using Promolux lighting. Display case lighting is often installed, without meaning to be, at the sacrifice of the products. Using the low radiation light in all open refrigerated displays will reduce the amount of heat and damaging UV radiation that enters the cases. Balanced spectrum lamps used in produce displays can also contribute to extended shelf life of fruits and vegetables as well as show off their true and vibrant colors.

Improve food safety

Ensuring that your food is safe and meeting all health codes is very important. Striking a balance between selling all perishable foods in a timely manner and wasting as little as possible can be tricky to achieve. Increased food safety from using Promolux is one way to achieve this goal. Food will spoil prematurely and promote bacteria and pathogen growth when exposed to light and heat. Using grocery store lighting that filters out more radiation will prolong shelf life and protect the freshness of sensitive products. Installing the correct lighting will reduce the emission of damaging visible spectrum and UV wavelengths. As a result, product shrinkage may be reduced by 30 to 50 percent.

An inviting atmosphere

While shelf life and food safety are top concerns, creating an inviting atmosphere for your customers should also be a priority. Think about your fresh meat display case lighting and ask yourself if it’s doing all it could be to help promote your product. Does the food appear to be good quality and fresh, or is it lackluster and uninviting? Using lamps that are designed for true color definition give off a more balanced range of wavelengths, resulting in products begin displayed in their true colors. Ensure that all products look their best and are not distorted by inappropriate light. This requires understanding the effects of lighting on different kinds of items.

Cost saving results

This may surprise you, but utilizing all three suggestions above may result in savings for your business. Consider the reasons why:

  • Less food is wasted
  • Products are sold more quickly
  • Produce spoils less rapidly
  • Shrinkage of food is reduced
  • Customers are more likely to purchase items

Using specialty retail lighting can have great benefits for your business. The rewards of thinking through and adjusting your lighting choices accordingly may pay off in dividends. Consider the atmosphere, food safety, and shelf life extension when designing your store lighting and you will reap the benefits of using Promolux specialty lighting for your retail merchandising.