A Guide to Buying Lighting for Your Grocery Store

For more information on Promolux specialty lighting for grocery stores or to request a quote, click on the links to the right.

Retail lighting, especially the lighting for a grocery store, has to be something different. It has to be top-shelf to reach clear to the bottom shelf and has to be bright without being overpowering. Grocery store lighting should cast light with highly accurate color while eliminating shadows and dark spots. Above all, the lighting has to be high quality but with minimal maintenance and low energy costs.

Let’s take a look at the types of lighting you should consider for installing in your grocery store.

Accent lighting

It is very important for a grocery store to highlight its products because it helps customers to make a decision about purchasing. Your displayed merchandise should look attractive and that can be done with good-quality accent lighting.

Properly installed accent lighting can make the color, texture, and shape of the displayed products clearly visible to the customers. Energy-saving fluorescent and LED accent lighting can bring out the best in your merchandise, which in turn will allure customers to purchase products and increase your store’s appeal while reducing operating costs and boosting sales.

Ambient lighting

Just like the accent lighting, ambient lighting is another important aspect for a grocery store. Accent lighting emphasizes on highlighting the products while ambient lighting makes the overall atmosphere comfortable and homely for the customers. The ambient lighting of a grocery store should act as a guide to the customers. The shoppers should not feel confused inside the store and the lighting should help customers pinpoint what they are looking for. The easier it is for customers to find their way and desired products, the more likely they are to walk around.

Display case lighting

The display case lighting is probably the most important lighting for your grocery store because your sales and bottom line depends on how attractive and fresh the produce, meat, and other items look. You should choose lighting that provides bright, uniform light but emits low heat and UV radiation. Promolux specialty display case lighting comes with a balanced spectrum, emits low heat and UV radiation, and delivers rich, vibrant color without fading or discoloring your products.

Exterior lighting

Just like the interior areas, the exterior of a grocery store is also important because it creates a good first impression on the potential customers. In fact, this could act as a deciding factor for a customer whether to enter your store or look into somewhere else. Site lighting should send a warm invitation to your customers to walk through the door. There should also be a well-lit, inviting parking lot to greet the shoppers.

Promolux offers a one-stop solution for various lighting needs for your grocery store. It sells both fluorescent and LED lighting that offers reliability, long life, and durability. The lights are also energy saving and cost-effective, saving your costs on maintenance and replacement.

Promolux lighting for food retail applications displays your products in their best, natural color without emitting much heat and harmful UV radiation and creates a comfortable environment for the shoppers.

The Benefits of Using Specialty Lighting for Retail Merchandising

For more information on Promolux specialty lighting for retail merchandising or to request a quote, click on the links to the right.

Did you know that using specialty retail lighting might improve the quality of your business? It sounds simple, and that’s because it is! Selecting the right lighting for your products can provide incredible benefits that you may not have ever thought of before.

Shelf life extension

Selling time-sensitive meat and produce is a constant battle. Order too much of an item, and your product may spoil. Supply too little, and your customers leave empty handed and disappointed. To eliminate part of this struggle, you can work towards shelf life extension using Promolux lighting. Display case lighting is often installed, without meaning to be, at the sacrifice of the products. Using the low radiation light in all open refrigerated displays will reduce the amount of heat and damaging UV radiation that enters the cases. Balanced spectrum lamps used in produce displays can also contribute to extended shelf life of fruits and vegetables as well as show off their true and vibrant colors.

Improve food safety

Ensuring that your food is safe and meeting all health codes is very important. Striking a balance between selling all perishable foods in a timely manner and wasting as little as possible can be tricky to achieve. Increased food safety from using Promolux is one way to achieve this goal. Food will spoil prematurely and promote bacteria and pathogen growth when exposed to light and heat. Using grocery store lighting that filters out more radiation will prolong shelf life and protect the freshness of sensitive products. Installing the correct lighting will reduce the emission of damaging visible spectrum and UV wavelengths. As a result, product shrinkage may be reduced by 30 to 50 percent.

An inviting atmosphere

While shelf life and food safety are top concerns, creating an inviting atmosphere for your customers should also be a priority. Think about your fresh meat display case lighting and ask yourself if it’s doing all it could be to help promote your product. Does the food appear to be good quality and fresh, or is it lackluster and uninviting? Using lamps that are designed for true color definition give off a more balanced range of wavelengths, resulting in products begin displayed in their true colors. Ensure that all products look their best and are not distorted by inappropriate light. This requires understanding the effects of lighting on different kinds of items.

Cost saving results

This may surprise you, but utilizing all three suggestions above may result in savings for your business. Consider the reasons why:

  • Less food is wasted
  • Products are sold more quickly
  • Produce spoils less rapidly
  • Shrinkage of food is reduced
  • Customers are more likely to purchase items

Using specialty retail lighting can have great benefits for your business. The rewards of thinking through and adjusting your lighting choices accordingly may pay off in dividends. Consider the atmosphere, food safety, and shelf life extension when designing your store lighting and you will reap the benefits of using Promolux specialty lighting for your retail merchandising.

How Grocery Store Lighting Influences Your Shoppers

For more information on Promolux lighting for grocery stores or to request a quote, click on the links to the right.

Retail lighting is a key component to changing the outlook and ambiance of a grocery store and to changing the shopping experience of the customers. A successful journey of a customer through a grocery store largely depends upon the grocery store lighting as it helps a brand to tell a story about the store and showcased products.

Lighting can help set the customer’s mood, underline some particular products, and enhance the entire shopping experience. Check out some ways in which grocery store lighting influences the shoppers.

Lighting increases brand value

Brand value matters, especially in case of influencing general customers. People trust brands and do not hesitate to spend more to purchase their products, thinking that they will be worth the money. Proper grocery lighting can create a brand experience that works as a catalyst in convincing the customers to put trust on the products and to return to the store.

Lighting makes products attractive

Poor-grade lighting makes a store look dingy that affects the customers psychologically. For example, cold cuts and other meatpacking look spoiled if they are bathed in poor-quality fluorescent lights. The result? The store will constantly lose sales. So, the display case lighting – whether for deli or for dairy products – matters a lot in influencing the shoppers.

Proper lighting makes shopping easier

Have you ever shopped somewhere where you had to struggle to see products inside the display cases? You definitely do not want your customers to go through the same struggle. All products in your store should be easily visible to the customers. So the shelve and display case lighting should well planned and installed accurately.

Lighting affects the perception of color

The color of your products plays a vital role in retail environments, especially in grocery stores, where it is very important to present the accurate rendering of food items and other products in an appetizing way to attract the customers. Promolux specialty retail lighting is high quality and uses a full and balanced spectrum of colors. You can use Promolux lamps in your grocery store to give the customers a better visual perception of colors of products.

Proper lighting makes customers comfortable

Customers will not be interested to visit your store if they feel uncomfortable while shopping. Use grocery store lighting that will provide comfort and tranquility to the customers. Warm colors like shades of orange and red are tempting, inviting, and make the shoppers happy; and happy customers are more likely to stay longer in your store. On the other hand, cool colors like shades of blue and green can create a soothing effect. So, depending on the products, paint the particular sections of your store in different colors and use proper lighting to create that happy, warm, or soothing effect.

Quality grocery store lighting not only attracts more customers and increases sales but also beautifies the store’s interiors and adds to the brand value. Promolux can help you in this case with their specialty merchandising lighting products.