For more information on Promolux LED lighting or to request a quote, click on the links to the right.
Great food display tactics and other store management strategies lead to huge returns in a grocery store business. The positioning of the products’ shelves and the arrangement of each product category will either invite customers to buy or put them off. Grocery stores sell essential products required by the target customers on a regular basis. Therefore, for you to succeed in a grocery business, you must maintain consistency in terms of product quality, availability and freshness. If any of these three elements is missing in your grocery store, losses are inevitable. By maintaining these three elements you are likely to win new customers in your store while keeping the old customers coming back for more products. However, you need to avoid the following common mistakes, in order to make constant profits.
Lack of marketing strategies
Lack of proper marketing strategies can easily drive you out of the grocery store business. Marketing strategies promote the products on sale in your store, wooing customers to buy more. You can promote the products with a wide profit margin by placing them on offer and making sure that they are placed in a corner well illumined with LEDs. For example, you can indicate on the price tag of a specific product that when one buys two of the item, they will get one essential item free. In this case, you will be inviting more impulse buying.
Poor product display
Poor product display is a mistake that leads to huge losses in grocery businesses. Poorly displayed products are difficult for customers to find leading to decreased sales. Before opening a grocery store, it is advisable to invest in product display accessories such as shelves, refrigerators and bins. Place every product category in its own place to avoid confusion. For example, have a designated area for fruits, vegetables, dairy items and baked goods. Then, arrange the items in attractive patterns and use Promolux LED display case lighting to make the products prominent. Ensure that the most essential products such as milk and bread are displayed in a visible but furthest corner of the store. However, consider frequent product rotation to make customers aware of the existence of different products in your store.
Poor lighting system
Installing a poor lighting system can break your grocery business due to high maintenance cost. Also, poor lighting makes displayed products less visible while causing premature decay in highly perishable products. To avoid this mistake, the installation of LED grocery lighting system is highly recommended for enhanced product visibility, reduced energy consumption with low maintenance cost and prolonged product shelf life.
Overstocking and under-stocking
Availability of the products is essential in a grocery store business as it builds a sense of consistency in regular customers. However, lack of proper planning and stock management strategies may result in overstocking of products resulting to increased spoils. On the other hand, this may lead to under-stocking leading to running out of stock prematurely and leaving your customers stranded. Therefore, make a timely product ordering schedule while stocking the right amount of products to be sold within a given period of time. Promote product shelf life extension using a Promolux LED lighting system in your store.