How Proper Grocery Store Display Lighting Can Boost Your Sales

For more information on Promolux specialty LED lighting or to request a quote, click on the links to the right.

A survey conducted by the California Lighting Technology Center (CLTC) in 2012 revealed that a great number of retailers are unsatisfied with their lighting, and a majority of them believe that upgrading their lighting should increase sales.

Does it make sense that a grocery store can attract more customers and boost sales just by making the exterior and interior areas properly and interestingly illuminated? It does! Just apply your common sense. Do you not prefer shopping in a well-designed grocery store rather than in one that has a dull interior? We know you do and the same logic is applicable in case of lighting.

Check out how proper grocery store lighting can boost your bottom line.

Contrast lighting grabs attention

All the grocers should know this trick. Your store’s lighting should be high contrast as it makes perception easier, which, as a result, heightens the levels of customer attention. For example, a Russian wine and spirit store named Finist used a combination of dimmed and accent lighting that creates an intimate atmosphere while putting the focus on the central display modules, making it easier for customers to pick out products and navigate through the store.

Right lighting complements interiors

The lighting should complement the whole interiors of a store – its colors, designs, as well as the brand image. If your store has bright, warm hues and textures, the lighting colors should be at the cooler end of the spectrum. The designs of lighting should consist of simple forms and create a streamlined look and feel if that is what your brand represents. The positioning of ceiling, wall, and display case lighting should also be perfect so that the customers feel interested browsing through the store.

Right distribution of light

The right distribution of light is important as all the sections and corners of a grocery store do not need the same amount of light. Creating zones of bright illumination creates points of interest that draw attention to key products in individual sections selling such items as baked goods, fresh meat, vegetables, deli products, flowers, etc.

Good specialty lighting for retail display cases makes customers linger more, which can result in higher sales. Vertical illumination is important, especially along the aisles, as it makes it easier for customers to find their way around. And, needless to say, the more the customers walk around a grocery store, the higher the chances of their buying more goods.

Lighting has a proven influence on visibility, perception, visual attention, and overall general perception. So, it is simple that proper grocery store lighting will play an important part in increasing your bottom line.

If you want to boost your sales by using low radiation and balanced spectrum LED and fluorescent lighting that will highlight both your store and the products in the most attractive manner, you need to try Promolux. Their lights will show your fresh meat produce in their true vibrant colors and enhance the look of your grocery store.

Does Specialty Grocery Store LED Lighting Make Food Look More Appetizing?

For more information on Promolux specialty lighting for retail merchandising or to request a quote, click on the links to the right.

Modern day grocers have discovered a secret that has long been known to the people in movie and jewelry industries: lighting matters. New generation LED lighting for retail merchandising is a significant improvement over traditional grocery store lighting. LED lights have already been known for being energy- and cost-effective and now they are efficient in luring customers too by making the products look more attractive. Sounds too good to be true, right?

Many retailers nowadays are experiencing a less than three-year payback on their retail display case lighting due to the installation of super-efficient LEDs that save them on energy, material, maintenance, and replacement costs. Check out how the lights work in making the food look more appetizing.

LED lighting makes food shine

The LED lighting system for open deck cases offers an extra-appetizing lighting solution by making the products shine with crisp LED light. They literally transform the butcher and seafood counters and display cases that contain packaged dairy products, fresh meat, and deli items. The vivid, long-lasting visual performance is possible because the lumen ratings of LEDs are higher than fluorescent lamps. So, they have easily replaced the traditional fluorescent lighting for display cases.

LEDs provide consistent lighting

LEDs make the food attractive because they can provide more consistency in comparison to fluorescent lighting. Good-quality LED display case lighting puts the focus on goods while they themselves remain hidden behind the cases. In addition, they can deliver uniform lighting to the entire case and they are available for canopy and undershelf applications. They provide bright and crisp yet visually comforting light that can truly highlight any product.

LEDs make the food color pop up

New generation LED lighting can almost reproduce the true color of outdoor illumination and they burn less lighting power than fluorescent lighting. As a result, they can make the food colors literally pop – green for vegetables, red for meat, and yellow and other bright colors for fruits. LED bulbs optimize individual colors, resulting in turning the oranges like orange sapphire, tomatoes rosier, and the broccoli like emerald green. The stunning appearance ultimately lures the customers to buy the products.

LEDs provide suitable options

LEDs are available in a variety of display lighting options, giving the grocer’s options to position the lights the way they want. You can find them in various lengths and the feature of warm and cool lighting tones. Grocers can easily use a bluer or a cooler tone for the freezer case and a warmer tone for the produce department to optimize the food’s appearance. A number of well-known retailers have already switched their preference to LED lighting for their various outlets. Retailers like Walmart, Target, Publix, Winn-Dixie, and Whole Foods Market use LEDs in their food display lighting.

Thinking about switching to LEDs for your grocery store lighting? Promolux can help you with their high-end LEDs that are ideal for both food and non-food merchandising. Their display case LEDs are just perfect for highlighting products with amazing colors.

Why Color Temperature Is Important in Grocery Store Lighting

For more information on Promolux specialty lighting for retail merchandising or to request a quote, click on the links to the right.

Good lighting has a significant positive effect on sales in a retail environment. It strongly effects both perception and purchasing behavior of the customers. However, a light source has many variables that determine if the produced light has the desired characteristics and effects. These variables must be accurate in a grocery store setting so that the displayed products are discerned with their best appearance and color.

Color temperature is one of the most significant variables in grocery store lighting.

What is “color temperature”?

Color temperature indicates to which color spectrum a light source renders. The amount of light and heat produced by a lighting source is determined by what spectrum of color it belongs to.

Color temperature is an important aspect in any lighting design, be it a business or academic setting. However, it is of greater significance in retail applications where light and heat produced by a lighting source affect the quality and appearance of products.

Why color temperature is important in grocery store lighting?

A storeowner should carefully choose the store lighting with the right color temperature to ensure that the products are presented in the best possible light.

Differences in color temperature can result in variations in color rendering. If a light source has a spectrum that is missing one or two colors or has very small portion of specific colors, it will not be able to represent the true color of products. Furthermore, if the light source is very bright, customers will not see the products in their true colors due to glare.

Color temperature is particularly important in grocery store lighting as different colors of light have different psychological impacts. The warm lights have a lower color temperature and the cool lights have a higher color temperature. So, you have to use lights with higher color temperature in the fresh produce and meat display cases as they tend to spoil quickly under heat.

Another method used to measure the quality of a light source is Color Rendering Index (CRI). It measures how accurately a light source can render the color of an object in comparison to a natural light source. It is measured on a scale of 0 to 100 and natural light has a CRI of 100.

It has been said that the higher the CRI, the better a light source is in rendering the natural colors accurately. However, this method has become outdated and inadequate in terms of today’s technology. An incandescent lamp has a CRI of nearly 100 but it has a poor color rendering and distorts colors with an excessive yellow glow with too little blue content. So, unlike color temperature, CRI cannot be an ideal yardstick to measure the quality of a light source.

The quality of grocery store lighting cannot be compromised where appearance is of paramount importance. So, to have the best option for your grocery store lighting, choose Promolux specialty lighting for retail merchandising as they have a balanced spectrum and contain all necessary colors of light in the right amount. The lights, with their right color temperature, can dramatically improve the appearance of products by allowing their colors to appear clear and vivid.