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Lighting can be an afterthought in the design of many offices and stores but it is the key to success in the retail industry. Lights are mostly used for purely functional purposes but they do much more in grocery stores.
Grocery store lighting can be a deciding factor in the sales and bottom line of a store. It has noteworthy impact on the potential customers. It can also play a significant role in creating the brand image of a store.
Is your brand cool and modern? Does it represent something vibrant and energetic? Does your brand boast of supplying only the fresh produce from the local firms? Does your brand only cater to a specific consumer category? Well, you can enhance your brand ideas with strategic lighting in your store. Lighting is a powerful tool that can imprint your brand on the mind of your customers like nothing else can.
Sounds amazing, right? Well, let’s see how grocery store lighting can be used as a branding tool.
Don’t get too fancy
Just don’t do it even if your brand ideas demand the lighting to be so. Lighting has its costs and fancy lighting may have a toll on your earnings and bottom line. So, always look for the cost-effective but good-quality alternatives that have longer lifespan and sustainability. In addition, something too fancy – whether it be lighting or decoration – does not create a good brand impression on modern-day consumers. So, choose lights that combine the value of their desired look with other variables.
Convey the message that reflects your brand
Maintaining a consistent, on-brand store atmosphere is one of the significant branding challenges and the right grocery store lighting can play a key role in achieving such an atmosphere. Lighting can help set a particular mood in your store, in line with the statement your company reflects. If there is any specific color scheme involved in the brand of your company, lighting can help reflect that. Perfect grocery lighting can also deliver the message that you want to convey to the potential customers. In a word, if used skillfully, lighting can protect the integrity of a company’s brand image.
Choose color adaptable lights
Sales drive a grocery store and things that drive sales are fresh produce, meat, and other products displayed on their cases with their freshest and most appealing look. Products will jump off the rack and into the hands of your customers when those tomatoes look like red cherries, flowers look like they are just nipped off, vegetables like green emeralds and meat look bright red.
Protecting the safety and highlighting the freshness of products is vital for building a brand image for a grocery store. LED lights are very good in color adaptability while most of other light sources may require colored filters.
Promolux grocery store lighting is the best option that you can choose for creating a brand image of your grocery store. The lights are available in practical and functional designs that can show your products in their best condition.