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Retail lighting is a key component to changing the outlook and ambiance of a grocery store and to changing the shopping experience of the customers. A successful journey of a customer through a grocery store largely depends upon the grocery store lighting as it helps a brand to tell a story about the store and showcased products.
Lighting can help set the customer’s mood, underline some particular products, and enhance the entire shopping experience. Check out some ways in which grocery store lighting influences the shoppers.
Lighting increases brand value
Brand value matters, especially in case of influencing general customers. People trust brands and do not hesitate to spend more to purchase their products, thinking that they will be worth the money. Proper grocery lighting can create a brand experience that works as a catalyst in convincing the customers to put trust on the products and to return to the store.
Lighting makes products attractive
Poor-grade lighting makes a store look dingy that affects the customers psychologically. For example, cold cuts and other meatpacking look spoiled if they are bathed in poor-quality fluorescent lights. The result? The store will constantly lose sales. So, the display case lighting – whether for deli or for dairy products – matters a lot in influencing the shoppers.
Proper lighting makes shopping easier
Have you ever shopped somewhere where you had to struggle to see products inside the display cases? You definitely do not want your customers to go through the same struggle. All products in your store should be easily visible to the customers. So the shelve and display case lighting should well planned and installed accurately.
Lighting affects the perception of color
The color of your products plays a vital role in retail environments, especially in grocery stores, where it is very important to present the accurate rendering of food items and other products in an appetizing way to attract the customers. Promolux specialty retail lighting is high quality and uses a full and balanced spectrum of colors. You can use Promolux lamps in your grocery store to give the customers a better visual perception of colors of products.
Proper lighting makes customers comfortable
Customers will not be interested to visit your store if they feel uncomfortable while shopping. Use grocery store lighting that will provide comfort and tranquility to the customers. Warm colors like shades of orange and red are tempting, inviting, and make the shoppers happy; and happy customers are more likely to stay longer in your store. On the other hand, cool colors like shades of blue and green can create a soothing effect. So, depending on the products, paint the particular sections of your store in different colors and use proper lighting to create that happy, warm, or soothing effect.
Quality grocery store lighting not only attracts more customers and increases sales but also beautifies the store’s interiors and adds to the brand value. Promolux can help you in this case with their specialty merchandising lighting products.